Brand Assets

Logo Guidelines

Please use The GovLab's logo as follows.

There are three versions of The GovLab logo that can be used in various circumstances. You can download them individually in each section, or in a bundle as a .zip file using the below button.

Download All Assets

The Logo

Official logo should only be used against a solid white background.

Like this.


Not like this.

Do not use the official logo on a non-white background.

Not like this.

Do not use the official logo in an opaque white container on a color background.

The GovLab NAME

In long form, we are The Governance Lab. Sometimes we need to be clear that we are The Governance Lab at NYU Tandon School of Engineering. Do not use an @ symbol.

In short form, we are The GovLab. GovLab is one word. Capitalize the G and the L. It should be preceded by The.

Like this.
Not like this.
Not like this.


The GovLab is officially a part of NYU Tandon School of Engineering. As a general rule of thumb, the Tandon logo should also be present wherever The GovLab logo is present (though this is not always the case). The guidelines for the Tandon logo are similar to the guidelines for The GovLab logo: only use the purple Tandon logo on a white background and use a monochrome version on all other backgrounds.

Official NYU Tandon School of Engineering logo

PNG (color)

Monochrome and stacked versions of the logo remain available in multiple formats on Tandon's site here.

Brand Colors

These are The GovLab's brand colors.











Our brand guidelines allow for usage of tints of our brand colors. Here are a few we’ve used in the past. Feel free to use additional tints and shades that are consistent with our brand colors. Also note that our colors are generally associated with specific areas of The GovLab’s work.

Purple (Projects)

Teal (Research)

Orange (Academy)

Blue (Community)

While we certainly prefer using our brand colors where possible, we also recognize that sometimes our colors just won’t work with your project. We allow the use of colors outside of our palette, as long as our design team has approved of them.


Our typeface is Proxima Nova.

Proxima Nova Light
Grumpy wizards make toxic brew for the evil Queen and Jack.

Proxima Nova Regular
Grumpy wizards make toxic brew for the evil Queen and Jack.

Proxima Nova Semibold
Grumpy wizards make toxic brew for the evil Queen and Jack.

Proxima Nova Bold
Grumpy wizards make toxic brew for the evil Queen and Jack.

Sample text
My name is Max. My world is fire. And blood. Once, I was a cop; a road warrior searching for a righteous cause. As the world fell, each of us in our own way was broken. It was hard to know who was more crazy: me...or everyone else.

In general, these are our typography styles for print:

Title: Proxima Nova Light Caps 60pt

Second Level Title: Proxima Nova Bold Caps 32pt

Text: Proxima Nova Light 18pt

Diagram Title: Proxima Nova Semibold Caps 16pt

Diagram Text: Proxima Nova Light 14pt

Image Caption: Proxima Nova Light Italic 18pt

Proxima Nova is not a free font. If you do not own a license to the Proxima Nova font, we allow for alternative fonts. On the web, we prefer the Google font Montserrat, or you may fall back to Helvetica for either web or print. If it is necessary to select a new font for a project, we typically prefer sans serif fonts. Regardless of what font you use, please observe our typography guidelines as closely as possible.